Wheatbags Love was founded in 2014 by Kim Stark, a remedial massage therapist who was frustrated by how ugly your standard wheat heat pack was. What was with all the corduroy in bad colours? Determined not to sell those in her clinic she started making her own. Then she started screen printing her own fabric and selling the bags to other similarly minded clinics and gift stores. In the years since, Wheatbags Love’s high-quality, unique designs and customer service have seen the brand grow nationwide, all while maintaining the same values the business was founded upon.